Customers deserve the best experiences. Business stakeholders deserve winning outcomes. Teams deserve to build and evolve innovative solutions. Today’s enterprises need people who can apply market insights, business strategy, technology strategy, and Lean-Agile thinking to define products and services that delight all those who build, support, fund, and consume them. These superheroes, collectively, are Product Management—a critical function in SAFe that is responsible for defining desirable, viable, feasible, and sustainable solutions that meet customer needs.